Secret to Happiness. I found this video on YouTube; it’s about this 100-year old man sharing his secret to happiness, despite the very simple life he is living. In the video, family (and the simplicity of his life) is depicted as the ultimate source of happiness. 

I have a weakness for old people hence the warm and fuzzy feeling in this cold Sunday morning

It is also important to note that Coke really knows their target market. The Filipinos are known to be a familial, pusong mamon (soft hearts) race and it is evident in this video (and this one, too) that Coca-Cola’s marketing strategy is to tug on one’s heart strings.